Establishing rules and guidance for brand evolution

Creation of brand guidelines for each and every element of a brand to ensure cohesion and guidance being as detailed as possible so that there is no misinterpretation or confusion from a business regarding the brand. The rules outlined should be strict and not allow for deviation. All areas of brand guidelines established for Booths were designed to allow for creative freedom or when exceptions were to arise to any of the brand guidelines, they’d be clearly specified and defined.

Image source; Booths, The Good Grocers and Blink Photo