Rebranding a customer rewards scheme

The brief was very clear for this project; the team needed to create a completely new look and feel to captivate both existing customers and a brand new audience. The tone of voice was key and photography had to cut through cliché styling within the market, by enhancing the visuals with a mix of black and white and colour to highlight the subject and create the story. This retained a sophisticated look, whilst adding character through tone of voice.

From establishing the revised branding and copywriting, to art directing the photography and creating a full suite of POS and advertising material, a fully integrated marketing campaign was born. The relaunch of the scheme attracted a considerable high percentage of new customers, retained the existing customer base with a whole host of new incentives and the campaign continues on a successful journey as more rewards help customers make savings, as well as giving back to the community.

Image source; Booths, The Good Grocers and Blink Photo